In the case of increasing performance, Adidas AG(ADS.DE) Corporation, the magnate of German sporting goods, has claimed the goals to improve the market share in American’s market to 10-15% in the base camp of Nike Inc.(NYSE:NKE), who is the competitor of Adidas.
On Saturday, Hans Ohlmeyer, the Chief Financial Officer of Adidas Corporation, expressed in a media interview, of which he hoped that the corporation could have a market share of 10-15% in each market and he stressed that this is the medium-term goals in American market.
Currently, Adidas Corporation leads the US sporting goods market. In the 2017 three quarters, the North American market of German company has realized 22.7% fixed exchange rates’ growth, and the Chief Financial Officer(Kasper Rorsted) stressed that there are no deceleration signs about American market’s 30% growth since the beginning of 2017. It is obvious that the local market share is increasing and the product requirements keep the state of “very very powerful” all the time. At the same time, he expects that the Holiday season sales of four quarters will be very vigorous, whose achievements will be more sucessful than ever before.
Hans Ohlmeyer has also confirmed the powerful performance of Corporation’s American market on Saturday, meanwhile, he claimed that the infrastructure in the company is hard to satisfy the rapid sales growth. This year, the company will expanse the logistics facilities in the United States to solve the problem of supply chain management.
As the absolute supremacy of the North American sporting goods market, Nike Corporation is not doing as well as its competitors at home for just two years, more recently, there has been a series of declines. In the second quarter of fiscal year 2018 ended November 30th 2017, the revenue of Corporation North American fell 5% year on year, of which the decline of the largest footwear was 7% and the world’s largest sporting goods group expects the American Market will only contribute 1/4 to growth over the next five years.
According to market estimates, the current Adidas Corporation in the United States sports market share is 10%.